To create a slogan that will increase your sales, you need to first determine the competitive advantages of your brand and incorporate the essence to your logo and slogan design. Therefore, global brands often bet on their slogans and usually win. In a nutshell, a slogan that speaks to your audience can influence them to choose your brand over competitors. This message can inspire association, evoke emotion, assure quality and provoke call-to-action. What about a slogan: is it necessary?Ī slogan is a short message representing your company. You could even find an icon online using a service like icons8 or iconfinder. If your company name is not something abstract and quite realistic to portray, then take this opportunity to create an icon that will help customers remember your brand. Simple and defined geometric shapes are the best ways to convey honesty and transparency. Geometry is quite popular among accounting logos, too. The imagery of a lion, bull or horse can create the impression of wealth and strength.
In order to stand out among competitors, you need something not as predictable.Ĭonservative emblems are great choices. Monetary symbols are quite common in financial logos. Also, try to maintain the readability of the text with scalability in mind and stay away from using complex fonts with serifs. It is important to maintain the aesthetic by balancing the icon, color and shape of the logo. If you are aiming to build customer loyalty, then choose softer and smoother fonts. If the priority of your brand is to focus on its experience and commitment to traditions, then use big and bold fonts. When choosing the font, it is important to choose according to the mood you plan to convey. Logos usually include text in their design with or without icons. Keep the logo to its simplest form, sometimes just the company name will do. Multiple bright colors are less common in accounting logo design because they are often used to demonstrate a non-standard approach in business. Nevertheless, the most used color by successful companies is blue-think Facebook, Twitter, HP, Walmart-it’s a global favorite.īlue is calming and creates a sense of trust. Therefore, before painting the logo in your favorite color, make sure that it triggers the necessary emotions to properly present your company.įor accounting firms, popular colors are green and gold which creates associations with money while black, purple and red symbolize luxury. Colors can even change our moods and evoke desires. Color can be endearingĪccording to color theory, colors can affect a person psychologically, causing special feelings and associations. Here are some of the key takeaways that can help you build your accounting logo: 1. Such a classic financial logo perfectly speaks to the company’s experience and trustworthiness.Įach of these logos has benefitted the overall vision and brand of its accounting firm. Cool blue shades dominate, with a large font and rectangular shapes. The company’s logo is designed in a strictly traditional style. The name KPMG is an abbreviation, representing the four founders: Klynveld, Peat, Main, and Goerdeler. This is a great example of how simple geometric symbols can convey a powerful message. An interesting signature detail is the bright yellow triangle depicting the light projected from a lantern illuminating the road. The logo is minimalistic, but at the same time strong and loud. Also, they chose to use serif fonts since they did’t need to worry about the readability and scalability of the three-letter text.Įrnst & Young (EY) uses the abbreviation of its company name in bold, white letters. They preferred the bright, warm colors to standard cool shades the warmth suggesting friendliness. PwC decided to take an innovative approach. The small, bright green dot at the end of the text was created back in 2003, giving the logo a modern update. The font they use is big and heavy-weighted, which creates an impression of solidity. The designer only used the company name to create the text logo.
Many successful companies are trying to introduce both geometric and defined details in their logos.Ĭheck out the logos from the Big Four to get some accounting logo ideas: The main goal of accounting logo design is to evoke a sense of reliability and security from its target audience. We’re going to share some useful tips to creating an accounting logo that your clients will remember.
You might have an idea in mind, might be looking to rebrand, or might be starting from scratch.
Accounting bookkeeping logo full#
(As a company full of accountants, we’re allowed to make that joke).Īccounting may be notoriously boring, but that doesn’t mean your logo has to be. Have you heard the joke about the interesting accountant? No? Me either.
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